... not enough customers...
Bullets
few customers
many 'customers' but few buy
many customers but small value
Discussion
Companies, large and small, exist to serve their customers. When a company relies on a few customers, then the company is at risk. If a competitor provides a similar service at a lower cost or a superior service at a similar cost then you will need to 'change' to survive and often in an unreasonably short time.
Too few customers indicates that a degree of complacency has set in.
Many customers but few actually buy indicates that you are operating in a crowded or competitive market and your competitors are taking you business.
Many customers but small value indicates that your product line is out of line with your customers needs.
How BC-Strategic can help
To address this concern, we can help you conduct an assessment of your customers and their needs. Example activities of where we can assist you include;
Retain existing Customers
conduct regular focused meetings to discuss customer needs, their view of you and their view of the future
look at the behaviour of your competitors, if they are diversifying or changing their product lines then maybe they are seeing a change in the market
look at your internal processes and sourcing, identifying opportunities to reduce costs, increasing margins and price negotiation flexibility
Getting new Customers
get a 'helicopter' view of the market size, behaviour and opportunity
target selected potential customers and approach them to assess their needs
target selected market place opportunities to raise the profile of your company - advertising, Internet, attending exhibitions, sponsorships
buy a competitor and manage the economies of scale
Reviewing Products and product mix
get a 'helicopter' view of the market needs
assess competitor products
assess future needs
analyse results with your products and build plan to develop new or improved products
If you have any questions please contact us at
info@bc-strategic.com